by “Voot Kids App” caters to the needs of discerning Indian parents who seek significant screen-time that assists in the holistic development of the child’s mental, emotional, and social faculties,” Voot Kids business head Saugato Bhowmik said inside a prepared statement. “The app delivers the most extensive enjoyable, versatile offerings inside the space of toon videos, ebooks, audio stories, and enjoyable quizzes that gives children along with a parent-controlled, safe, and entertaining content destination. We believe masti should never be offered without acchai as well as having the same condition the other way around.
Just before Children’s day, after over half a year of beta testing, Viacom18-owned Voot has launched its first subscription-based, children-oriented offering Voot Kids. It claims here greater than 20,000 videos, ebooks, stories, and quizzes, attempting to offer on its four-quadrant activity of “read, watch, listen, and learn” that is geared toward kids involving the ages of 2–8 years. To establish its content library, it needs to be incorporated likes Oxford University Press, Nickelodeon, WarnerMedia, BBC’s CBeebies, Green Gold, TV Asahi, Hasbro, Green Gold, Mattel, and Lego amongst others. Displayed on Cell phones, Voot Kids costs Rs. 99 per thirty days after a 7-day without charge testing, or Rs. 799 every year after a 30-day complimentary demo.
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“The foray directly into subscription space with Voot Kids is the first step in your journey towards building the entire digital ecosystem under brand Voot,” Viacom18 Digital Ventures COO GouravRakshit said. “Voot Kids has been built on different pillars of ‘product experience,’ ‘content,’ and ‘safety.’ In Voot Kids, that we are bringing an offering that is child-friendly, yet parent-focused, and generates them a way to bond with an immersive co-consumption experience. Their brand philosophy of ‘Masti Mein Acchai [Goodness in Fun]’ reflects their enroute make screen time meaningful.”
Within this announcement, Viacom18 stated that the Early Childhood Association certifies Voot Kids. Moreover, its added ad-free content library — which attributes multiple-choice questions covering five skill-set domains, audiobooks from Jataka Tales and Karadi Tales, and audio originals with character-led stories — gives you fantastic access to parental controls that enable parents to “appraise the progress, limit screen some time and track content consumed.”
“Viacom18 has continued to grow over the years by focusing on white spaces that might be challenging, however, have tremendous potential,” said Viacom18 Group. Our digital play Voot will be the second-largest video-on-demand platform in us today. There is no other kids’ app that offers watch, read, listen & learn all at one place.”