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The Ultimate Guide to Custom SEO Strategies

Whether you’re new to SEO or an expert looking for fresh tips, this guide is for you. It will help you rank your content first in “The SERPs” (Search Engine Results Pages) for competitive keywords!

To start ranking, you need to choose some high-difficulty keywords. Using keyword research tools like Moz or Ahrefs, you can add them to your campaign and see how they perform.

Table of Contents

Keyword Research

Keyword research is a vital part of any custom SEO services. It helps you identify keywords that will bring traffic to your website and improve your ROI.

It also helps you find search terms that your audience wants and needs. It can help you create a foolproof strategy to attract the right people to your website and increase conversions.

Start by listing topics you want to target and corresponding keywords. It can include product categories or anything else your potential buyers would like.

On-Page Optimization

On-page optimization is optimizing your website’s content to help you rank higher in search engines. It involves using keywords to optimize your content to match what users are searching for online.

On-page SEO also includes ensuring that all pages on your site are accessible for search engines to crawl and index. It means that they contain valuable, relevant information.

On-page SEO is a great way to get more traffic to your website and increase conversions. Including the right keywords in your content, creating quality content, and optimizing your website’s mobile responsiveness are all crucial on-page SEO strategies that can make a huge difference in your search engine rankings.

Link Building

A crucial part of any custom SEO strategy, link building is acquiring links to your website. These links demonstrate your authority in a specific field to Google and can result in high search engine rankings for your site.

A great way to get links is to create excellent content that others would want to share with their audiences. It can be done through guest blogging or publishing articles on crucial publications and websites in your industry.

Then, you can reach out to web admins and owners of those sites and ask them to link to your website. These links are known as backlinks and are essential in establishing credibility.

Content Marketing

Content marketing is creating and sharing valuable, relevant content online to attract leads to your business. It can include blog posts, pages, ebooks, infographics, and videos.

Ideally, your content will engage in all four categories of appeal: attraction, authority, affinity, and action. Doing this can strengthen your core revenue generation and build trust with your audience.

The best way to create this type of content is to research your brand promise and identify keywords around it. Using tools like Google’s Keyword Tool, Ahrefs, SEMRush, or GrowthBar will help you identify the most appropriate topics and keywords to target.

Social Media

Social media is a powerful marketing tool that enables businesses to connect with their target audience in new ways. It can be used to share content, engage with customers, drive traffic to a website, and build brand awareness.

Whether you’re a big brand or a small business, being active on social media is essential. It’s the best way to reach your target market and connect with them.

The key to social media for SEO is to post regularly and create great content that your followers will love. This strategy can help boost your website traffic and increase your search engine rankings.

Mithilesh Chaubey has been working with international clients for over a decade. He provides comprehensive digital marketing services, coaching, and content writing services. His educational background in marketing has given him a broad base from which to approach many topics. His writing skills may be confirmed independently on various websites

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