Starting from next February, the Spring/Summer 2020 women’s collection from Prada Group and all it’s brands including Prada, Miu Miu, Church’s and Car Shoe, will be fur-free.
With this move, Prada becomes the latest fashion house to ban the use of fur and joins a host of other brands like Versace, Gucci and Burberry who also have vowed to go fur-free in the last few years, largely in response to changing consumer attitudes towards animal welfare.
Prada previously used fur from mink, fox and rabbit but will use synthetic fur from next year.
The move was in collaboration with the Fur Free Alliance, an international coalition of more than 40 animal protection organisations working together to end animal cruelty
“The Prada Group is committed to innovation and social responsibility, and our fur-free policy is an extension of that engagement,” Miuccia Prada said in a statement. “Focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products.”